Would you like to explore your heart with us?

We're healing our relationship with technology

At TRU LUV we believe in caring technology that intrinsically cultivates compassion and creativity in ourselves and each other. 

We're creating nourishing experiences for refuge, resilience and transformation by inviting dreamers and leading technologists on a shared journey. Together, we're reimagining technology through our energies of celebration, curiosity, love, intention and care. We're nurturing a new kind of tech company. 

Our first experimental product, #SelfCare, was one of Apple's Best of 2018. TRU LUV was founded by Brie Code, former AI lead at Ubisoft, and is advised by Tom Gruber, humanistic AI thought leader and co-creator of Siri. 

We make rituals

Our rituals are not apps nor games but a revolutionary new category of human-computer interaction built by and for love.

To imagine caring technology that intrinsically cultivates compassion and creativity in ourselves and each other, we've imagined an organization and an ecosystem that follow the same principles. 

Our team looks through lenses of social neuroscience, adult developmental psychology, depth psychology, game design, AI, ancient wisdoms and other areas of expertise across cultures and philosophies from the perspectives our own lived experiences as marginalized people. As we co-create, test and iterate we use a combination of qualitative and quantitative analysis to expand our experiences and hone our intuitions. 

Our resulting model is a beautiful alternative to the gamification model and has deep implications. 

TRU LUV is an emanant organization

We create the conditions for our best work to energy from our brave, kind hearts. 

We've clarified the idea that a product is the expression of the conscious and unconscious assumptions of its creators into intentional frameworks and pipelines that draw on diversity, transformation and emergence to optimize for group intelligence and group resonance in a new kind of organization: the emanant organization (EO).

Do I need to meet all criteria to apply?

Definitely not! TRU LUV welcomes people of all backgrounds who share our mission of caring technology. If you share our energies of celebration, curiosity, love, intention and care, we'd love to connect and see what is possible! 

Contact Us

Our Method

🌟🌱 We playfully delight in our protopian vision. 💌 🌸 We take time to notice what has been heartwarming and beautiful. 🌀 We celebrate group intelligence and group resonance.
🧶 We are experimental and ambitious. 🃏 💐 We seek and create with fresh eyes and open hearts. 🐍 🦉 We examine our biases and nourish our intuitions.
💗 We love to love. 💞 🍄 🐞 We tend to each other, our product and our audience with love and kindness. ⚡️ 🌈 We take responsibility as we co-create towards justice.
🌺 We design from our hearts with intention. 🕯 We let go of what no longer works while expanding upon what does. 🧦 🌳 We weave together diverse perspectives in contribution to our audience.
🦋❤️‍🔥 We are honest, courageous and careful of unintended consequences. 🌵 We choose over and over to care. We seek to create impact at scale. 🌬 We find inspiration and energy in our shared purpose.

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