Community Director

Community Director

Our community director expands upon a solid foundation of community marketing to research and implement transformative experiences for our audience.
  • Level: Senior
  • Based in Toronto, Canada
  • Open to applicants in ET time zone only, with intention to relocate as possible
  • Full time

Our company is part of a transformative ecosystem rooted in plurality and equity.  

We know our success emerges from these values. TRU LUV is an equal opportunity employer and we encourage people of all backgrounds to apply.  


Definitely not. If you share our mission of healing our relationship with technology and our energies of celebration, curiosity, love, intention, and care we’d love to meet you and discover what is possible. 


At TRU LUV, we dream of living in mutual symbiosis with the internet, while feeling good about ourselves, each other and technology as one natural system.

In our work, we are healing our relationship with technology. We make rituals – an entirely new model for technology that draws on the neuroscience of love and transformation to reflect and amplify resilience, compassion and co-creation to transform ourselves, our collectives and interactive technology. Our model is a refreshing transmutation of the gamification model that reflects and amplifies reactivity and dominance.

As our community director at TRU LUV, you will own the care and growth of our community to support our commitment to inviting people into transformation and greater wellbeing. Expanding upon a solid foundation of community marketing, you will research and implement transformative experiences for our audience. You will drive all social media, newsletters and other community platforms you own through co-creation and impact optimization to create impact to our audience’s transformations, inviting them into increased awareness, resilience, compassion and co-creative ability.

You will work with our executive team, community lead, product lead and impact manager to define and document your own vision, mission, commitments, methods and results for your initiatives. Over time you will grow your vertical team and support the comms horizontal team in a two-dimensional reporting structure to ensure your commitments are met in each cycle and each quarter. You will start with hands-on responsibilities, gradually delegating as you grow your team.

You will develop community initiatives across multiple platforms and for multiple projects, from our experimental app #SelfCare (over 4m downloads with no advertising) to our currently undisclosed projects in AR and social media.

This role is an opportunity to become a subject matter expert in a new paradigm for tech companies and interactivity. Would you like to explore your consciousness and collective consciousness with us?


  • Each development cycle, bringing 1-3 insights from the previous cycle to benefit our team direction
  • Each development cycle, for each area of your ownership, revisiting what gaps you’ve identified, what new support you need, which stakeholders you need such support from, and what support you can let go of 
  • Developing and implementing our community growth strategy to create a worldwide supportive and transformative movement 
  • Working closely with our impact manager to optimize our #SelfCare-to-community funnel 
  • Driving your ownership forward using our co-creative process, identifying your stakeholders and benchmarks, inviting all relevant stakeholders into requirements analysis, and delegating or doing the work as required, committing to a result you choose to directly support our mission
  • Exploring possibilities with our team of designers and illustrators to implement and/or integrate their work into your initiatives and iterate with them on their designs in a series of rapid prototypes tested with audience members
  • Directing, writing and editing community content
  • Managing social media and other platforms 
  • Understanding and adhering to social media, IP and other relevant laws and regulations
  • Testing and implementing additional community platforms, developing guidelines, enrolling community moderators and managing online community engagement and care
  • Developing and documenting community best practices 
  • Developing and managing marketing budgets 
  • Managing basic PR including press releases and community content 
  • Growing and mentoring your team
  • Cultivating our team’s group flow and magnifying opportunities and resolving tensions using a tend-and-befriend approach and conscious leadership tools, addressing opportunities and tensions directly with relevant stakeholders in open communication and expansive team rituals
  • Co-creating team rituals for presence and transformation
  • Exploring your consciousness to inform your work
  • Exploring our group flow to inform your work
  • Optimizing your initiatives for transformational impact to our team and audience’s transformations, increasing awareness, resilience, compassion, and co-creative ability rather than optimizing for compulsive use
  • Supporting the evolution of a variety of initiatives and taking us further into the possibilities of transformative communities


  •  1+ years’ experience in a community director or senior community management role managing compassionate and generous communities
  • 4+ years’ experience working in community or communications roles
  • Successful experience establishing and building highly engaged online communities
  • Comfortable in a startup where plans and priorities change quickly and everyone helps each other out to achieve our deliverables
  • Creativity, adaptability and resilience
  • Strong direction skills such as in briefing your team and executing on your vision
  • Strong organizational skills and ability to manage a high degree of ownership with shifting priorities and an attention to detail
  • Excellent interpersonal, communication and relationship building skills and a passion for emotional intelligence
  • Thorough problem-solving abilities
  • A thoughtful and considerate mindset
  • A proven background communicating with executives, high-profile individuals and other professionals
  • Post-secondary qualifications in communications, marketing or social impact, or equivalent independent study and/or work experience


  • We're building a new kind of tech company
  • We're building category-creating technology
  • Our internal culture of conscious self-leadership and transformational peer mentorship and our AI model are interwoven into one unified framework for emergent content generation which we co-create together
  • We support all current and future team members with peer mentoring and ongoing developmental opportunities
  • Our team works with subject matter experts including our CEO, emotionally conscious AI expert Brie Code, and our AI advisor, humanistic AI thought leader and co-creator of Siri Tom Gruber
  • You can become a subject matter expert in an exciting new field
  • You can receive expert training for speaking and community engagement opportunities
  • We offer stock options to all team members
  • We offer extended medical insurance and in-house wellness rituals
  • We’ll continue with flexible working arrangements once we return to our office 
  • We offer relocation support to applicants who qualify

Thank you and we look forward to hearing from you.

Or, know someone who would be a perfect fit? Let them know!

We make rituals

Our rituals are not apps nor games but a revolutionary new category of human-computer interaction built by and for love.

To imagine caring technology that intrinsically cultivates compassion and creativity in ourselves and each other, we've imagined an organization and an ecosystem that follow the same principles. 

Our team looks through lenses of social neuroscience, adult developmental psychology, depth psychology, game design, AI, ancient wisdoms and other areas of expertise across cultures and philosophies from the perspectives our own lived experiences as marginalized people. As we co-create, test and iterate we use a combination of qualitative and quantitative analysis to expand our experiences and hone our intuitions. 

Our resulting model is a beautiful alternative to the gamification model and has deep implications. 


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